Advertising · Fonts · Typography

Made By Pandas, for Pandas

Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into… Continue reading Made By Pandas, for Pandas

Alphabet · Typography

Life in the Alphabet by Karina Eibatova

The idea of the project is to represent a letter in a natural form and appearance.Like something alive has turned into a letter and stood still. In some letters it's possible to find symbolism, others are just an abstract form. In the alphabet you can find only one human - a woman in space. And… Continue reading Life in the Alphabet by Karina Eibatova

Curiosities · Typography

Aerial Bold Letterforms by Benedikt Groß & Joey Lee

An other surprising project from Kickstarter, the Aerial Bold Letterforms! :)Aerial Bold is the first map and typeface of the earth. The project is literally about "reading" the earth for letterforms, or alphabet shapes, "written" into the topology of buildings, roads, rivers, trees, and lakes. To do this, they will traverse the entire planet's worth… Continue reading Aerial Bold Letterforms by Benedikt Groß & Joey Lee