Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia’s rich and authentic dishes.
Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers.
Each ad in “Eat Locally” campaign depicts a local landmark, shaped by its local culinary. East Java’s Mount Bromo captured in this ad is formed by ingredients of the region’s signature beef stew called Rawon Nguling.
I shared with you this curious advertising because I loved how they made these beautiful and delicious landscapes with just food, and because I think it’s important to eat locally products, you can always learn a new and amazing recipe don’t you think?
Advertising Agency: Mullenlowe, Jakarta, Indonesia
Chief Creative Officer: Roy Wisnu
Creative Director: Firman Halim
Associate Creative Director: Fanny Pardiansyah
Art Director: Lucianne Putri
Copywriters: Ratri Ninditya, Roy Wisnu
Account Team: Fanny Meilana, Audi Primanti
Print producers: Daesy Hayon, Fien Juharyati
Photographer: Lightworks Asia
DI Artist: Apix10
Food Stylist: Lilis
The source is Ads of the World.