Let me say that I love the advertising for the Amul chocolates, they seem delicious!
Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
The source is Ads of the World.