2019 · Ad · Animals · Anuncis · Curiosities

Don’t Let Traffic Change You; Detran/RN – Advertising

Today we were more than 1 hour in a traffic jam to go from Dublin to the hotel, that was in Dublin too! So I thought this would be the best advert to share with you, I am sure I am not the only one that changes when they are in a long traffic jam!

With the concept ‘Don’t let traffic change you’, the ads created for Detran/RN (Rio Grande do Norte’s Traffic Department), represent, by a metaphoric way, the drivers’ changing of behaviour on their majority, when they enter a vehicle.

Credits
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art

The source is Ads of the World.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.