Today we were more than 1 hour in a traffic jam to go from Dublin to the hotel, that was in Dublin too! So I thought this would be the best advert to share with you, I am sure I am not the only one that changes when they are in a long traffic jam!
With the concept ‘Don’t let traffic change you’, the ads created for Detran/RN (Rio Grande do Norte’s Traffic Department), represent, by a metaphoric way, the drivers’ changing of behaviour on their majority, when they enter a vehicle.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art