Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of “Inbreeding Depression” which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee – a handmade decorative thread or metal bracelet is tied on the brother’s wrist by sisters during the festival. This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue

Credits
Advertising Agency: TinyTall Creative, Chennai, India
Project Head: Jason Selwin
Copywriter: Balu. S, Manasi V
Graphic Designer: M. Anandharaj
Visualizer: Manasi V
Art Director: Srinivasan R
Associate Creative Director: Irfan Ahamed H
Creative Director: W.P. Sudarshan
Managing Director: Muthu M

The source is Ads of the World.