Presenting the Durga Puja social media campaign for the real estate brand Pasari Group. Durga Puja is a ten day annual Hindu festival that reveres and pays homage to Goddess Durga. The festival marks the victory of Goddess Durga against the shape-shifting demon ‘Mahisasur’. It epitomises the victory of good over evil. The deadliest demon humanity faces today is undoubtedly ‘Pollution’. Hence, various types of pollution are personified and given a demon-like face. The only way to get rid of these is to ‘Asur (Demon) Vadh (Destruction)’ which means ‘Destruction of the Demon’. The most harmful types of pollution has been highlighted in the campaign so that most people can relate and work towards a pollution-free environment. These types we have highlighted are ‘Dhuasur Vadh’ (Destruction of Air Pollution), ‘Kachrasur Vadh’ (Destruction of Littering), ‘Plasticasur Vadh’ (Destruction of Plastic Pollution’ and ‘Awazasur Vadh’ (Destruction of Sound Pollution).

Credits
Advertising Agency: Adverteyes, Kolkata, India, Kolkata, India
Advertising Agency: Adverteyes
Account Manager: Akshat Harlalka
Creative Director: Shivam Bajaj
Associate Creative Designer: Singh Arijit
Copywriter: Aaranya Roy

The source is Ads of the World.