With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.
Print advertisement created by ARENA by Havas, Peru for Hyundai – Peru, within the categories: Automotive, Public Interest, NGO.
Agency: ARENA by Havas
CCO: Mauricio Fernández Maldonado C
Creative Dir: Nestor Morales
Head of Art: Daniel Alván
Art Director: Manuel Salazar
Copywriter: Christian Blancas
Account Manager: Janis Amayo
Account Executive: Manuel Quiroz
Post Production House: PlanB