Kamasutra is one of the pioneers in the condoms business in India. You could argue that the brand pioneered a minor sexual revolution in the country when it was launched. However over the last few years newer brands have flooded the market. As a result, one of the key challenges for Kamasutra is to stay relevant with the younger customers. This campaign is one attempt in this direction. A fun, light-hearted take on the act of love making. No product features, no price blurb, just sex and fun.

Credits
Advertising Agency: FCB Interface, Mumbai, India
Art Director: Vipul S, Suyash Relekar, Fauzan Malim, Sri Priya G, Imran Shaikh
Copywriter: Ravi Anantham
Client Servicing: Govindarajan V, Anahita Buhariwala
CGI: Twinbrains
Additional credits: FCB Studio India

The source is Ads of the World.